| Hiya! It's Nik. This week's powerful book-trifecta comes with 3 big power-ups: inspiration, insight, and integrity. Let's start with one of the greatest origin stories in the history of business—Nike's: There's only a handful of brands that are recognized all over the world. But even if you traveled to the most remote areas—a mountain village in Nepal, an indigenous camp in the Amazon jungle, or a monastery in rural China—you might bump into someone wearing a Nike t-shirt. How does a running nerd from Oregon create a product that makes people believe they can fly like the best basketball player in history? In Shoe Dog, you'll find out why. From its founding in 1964, Knight ran Nike for 40 years. When his son unexpectedly died while scuba diving at the age of just 34, he resigned soon thereafter but remained chairman of the board. That position he relinquished in 2016, which is also the year his memoir came out. Knight is not a big man of the spotlight. There aren't too many pictures of him online. Much of Nike and his personal origin story remained under wraps for decades. With the book, this all finally changed. So if you're in the market for a gripping tale on how one of the world's most recognizable retail brands came to be, Shoe Dog is the book for you. Here's what you'll learn in today's video:
If you're interested in business, looking to start, or already running your own and want to get inspired from a fascinating real-life story, watch this video. Not your cup of read? Here are 2 other titles you might enjoy:
The world has become such a distracted place, any kind of extended focus is akin to a superpower. One thing I've recently discovered that makes practicing it easier? Deliberate context-switching. Don't just react to pings and prompts and impulses. Pause. Close the laptop. Make a deliberate decision to spend the next hour reading, working, cooking, or pouring genuine attention into whatever else life asks from you next. Then, refuse to be distracted until the timer rings. Try it. Then try it again. The more I can do this, the more I get done—and the happier I feel at the end of each day because I've spent my time with intention. Happy reading,
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