| Heyo, Nik here! Towards the end of the first year of kickstarting Four Minute Books with 365 daily book summaries, I summarized a book called Getting Everything You Can Out Of All You've Got by Jay Abraham. It was a brilliant book full of creative ideas on how to create win-win situations for yourself and others in business—using only what you have and with minimal risk. Earlier this year, I had the honor of working with Jay directly, and, for a man of his accomplishment, he is beyond humble, kind, and generous. If you don't know who Jay is, he got his start as a direct marketer in the 1970s. By the early 2000s, he had become one of the top executives coaches in the world. And now, over the last 50 years, Jay has helped business owners and entrepreneurs add over $50B in profits to their bottom lines. This week, I want to give a shoutout to Jay and thank him for helping me, but of course, I also want to give something back to you—and Jay has put together just the right gift, I think! What are the best business books? When I first asked myself this question, trying to put together a list for Four Minute Books, I ended up realizing there's no one answer. There are only the best business books to accomplish a certain, specific goal. When it comes to growing a business without risk—multiplying your revenue and profits without putting in significantly more money yourself—Jay's books are among the best, hands down. They hold some grandmaster-level lessons. As a gift to the Four Minute Books community, Jay is offering free, lifetime access to his legendary collection of 15 classic business books. You can get them here. Now, these aren't your average business books. Some of them are books Jay wrote exclusively for his clients. Playbooks to help them grow from hundreds of thousands to millions in revenue. Some of them are how-to manuals for highly specialized marketing techniques that he sold for $1,000 a piece and more. And one book even sold 72,000 copies at $377 per copy! Jay has over 50 years of experience in the world of business and marketing. He's advised companies like Entrepreneur magazine, Planet Fitness, and Keller Williams. He's helped people like Shark Tank's Daymond John, Tony Robbins, who calls him "the best strategic thinker he knows," and Stephen R. Covey, author of The 7 Habits of Highly Effective People, who said "Jay possesses one of the best business minds I've ever met." In Japan, Jay helped put the top publishing company at the top. In China, it was the top candy company. In Germany, a specialty dating site, and so on. Jay is a master of his craft with over 150,000 hours of real-world, frontline-business, first-hand experience. That's 15x more than the time it takes to become a world-class expert, as per Malcolm Gladwell's Outliers. In a way, Jay has spent 10,000 hours for each of the 15 books he's giving away to you today. That's some next-level stuff! You can see a list of all 15 books (and download them) here, by the way. Nothing to pay and no credit card required either. Each of these books is jam-packed with Jay's principles, proprietary methodologies, and, of course, the same strategies that he applies to clients who pay six-figure retainers for his guidance against seven-figure profit shares. Combined, I think they really have a chance at completely reshaping your understanding of business and helping you level up to new heights of success. "Altering the trajectory of your prosperity pathway," as Jay so eloquently calls it. The man has an astonishing vocabulary, by the way! He used to just read the dictionary to learn as much as he could about language, which is really any marketer's tool of choice! When he sold some of these books as a package, Jay charged $8,500. I know. Crazy, right? Some business icons, like Vishen Lakhiani, the founder of Mindvalley, or Mark Victor Hansen, co-author of the Chicken Soup for the Soul series, have praised these books, and some of them have been translated into multiple languages. The ideas in them are also rooted in timeless strategies rather than fleeting tactics. Jay might teach you something about using social media, but he'll never say "post mirror selfies on Snapchat every Thursday at 3 PM." That's not how he operates. If you want to drastically improve your business knowledge, especially when it comes to marketing, business models, strategic thinking, joint ventures, and winning at sales, these 15 books may be all you need. Even if you only properly implement a handful of the hundreds of ideas from these books, for example some of Jay's exponential growth methodologies, you might not just fulfill but shatter your most ambitious business goals, and change your life forever. You know how we say that we spend the first half of our lives accumulating and the second half giving back? Well, this is Jay, giving back. Not everyone can afford to pay Jay's six-figure retainers (God knows I couldn't), but he still wants to help smaller businesses like mine (and yours?). And of course, by giving generously, Jay might also reach some larger companies, who'll eventually become private clients. But that's not his main goal at this stage of his life. Anyway, if you want to download your digital collection of all 15 full-length books, just go here. Thank you, and as always, I wish you... Happy reading, PS: If you own or run a business of any size (or are aspiring to), definitely give these books a try. Jay has worked with companies in over 1,000 different industries. What he knows might really have the power to transform your business life forever! |
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