Consistency beats intensity (+ free audiobook for you?)  ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­

Quick question: What was the first ever American book about personal finance? You probably won't guess the title, so I'll tell you: The Way to Wealth.

But you might be able to guess who wrote it when I tell you the year it was published: 1758. Any famous American authors from that time come to mind?

Here's another hint: This was 18 years before the Declaration of Independence was signed—and our mystery author had a hand in that too.

In fact, he was so good with both writing and money that, in the end, they put him on the $100 bill. Iiiiit's...

Yes! No other than Benjamin Franklin.

Why am I telling you this? 3 reasons:

  1. It's a damn good book. Super short but full of wisdom—and probably better than 99% of finance books published afterwards.
  2. In that book, Franklin makes one point above all, and it's one worth sharing with you.
  3. If you start The 4 Minute Millionaire Email Course today, I'll give you the audiobook of The Way to Wealth for free!

Time left to claim your free bonus audiobook:

Count down to 2024-10-10T18:00:00.000Z

Benjamin Franklin was a publisher. For almost three decades, he put out Poor Richard's Almanack every year, an extremely popular publication for its time. The Almanack was a mix of news, weather forecasts, practical tips, puzzles, and perhaps most of all, clever quotes and sayings.

In 1758, Franklin compiled some of the best ones from over 25 years into The Way to Wealth. The book tells the story of Father Abraham, who gives a speech to the people of his town—and in that speech, one theme appears again and again:

Consistency is more important than intensity.

Just look at some of the quotes from the book:

  • "With our industry (= work), we must be steady, settled and careful."
  • "One today is worth two tomorrows."
  • "A life of leisure and a life of laziness are two things."
  • "Sloth, like rust, consumes faster than labor wears, while the used key is always bright."
  • "Have you somewhat to do tomorrow, do it today."
  • "The eye of a master will do more work than both his hands."
  • "Early to bed, and early to rise, makes a man healthy, wealthy and wise."

Time and again, Ben Franklin reminds us that it's better to do a little bit on the regular than to try and raise a mammoth tree in an afternoon—and when it comes to the money tree, a plant we must inevitably tend to over decades, this applies three times over.

I think Franklin would have liked The 4 Minute Millionaire Email Course.

  • It compiles the best ideas from finance's most important books of the last 50 years, like his Almanack.
  • Each lesson is short but witty and interesting.
  • And because you get just 3 lessons every week, each of which you can read (and act on) in 4 minutes or less, it perfectly lives up to that consistency-over-intensity principle.

You know who else likes the course? My friend Kris, who sent me this picture along with his thoughts:

Here's what Kris had to say:

If there's one thing that I've learned in my life it's that "consistency is more important than intensity."
That's why I love reading Nik's course on The 4 Minute Millionaire.
The insights are bite-sized and so are the action items. When you start making progress in just a few minutes a day, ultimately that's what gets the job done.
Again: "Consistency is more important than intensity."
Nik's short bursts of wisdom are concise and yet deep. I've read a lot of books on personal finance, and I can tell Nik has taken his subject matter seriously.
Distilling wisdom from countless books into one central resource. Making it simple, but no simpler.
Weekdays sitting down with a coffee and thoughtfully reading through this content is the highlight of my week, and it could be yours too.
To your success, Kris.

Wow! That's all I could say, really. And "Thank you, Kris!" of course. Talk about a review that makes your day.

How about you? Don't you want to work more consistently on your finances too? Rather than freaking out every 6 months or waking up randomly at night, wondering what to do?

Well, if you want to join Kris, Ben Franklin, and me, today's your day. Start The 4 Minute Millionaire Email Course in the next 24 hours, and you'll not just make progress towards financial freedom at a steady pace, but I'll even throw in a free audiobook edition of Benjamin Franklin's The Way to Wealth, which will fill you with inspiration and wisdom in just 23 minutes!

Here's a quick recap of how exactly the course works:

Every Monday, Wednesday, and Friday, I'll send you one 4-minute lesson in text and audio.
You can read it, or you can listen to it.
And with every lesson, you'll get one action item, most of which you can also do in 4 minutes.

That's all you have to do—and that is the magic of consistency over intensity. There'll also be plenty of bonuses and useful tools at the end.

Here's one other message I got from Ben Franklin's The Way to Wealth:

There's never a good time. You just start. You start with what you have, where you are—and then you slowly build as you go.

And what you have right now is an opportunity. An opportunity to start working on your finances in the easiest, most efficient way possible: by having me serve you a bite-sized lesson on a silver platter 3 times a week.

I really hope you'll take that chance. After all, like Ben Franklin once said...

"One today is worth two tomorrows."

Happy reading,
-Nik

PS: Here's what my good friend John had to say about the course:

"Thoroughly enjoying it so far. The first few lessons have already shifted my perspective and challenged my limiting beliefs around money. Excited for the rest of the series!"

I'd love to know what you think. So why don't you give it a try? It even comes with a 14-day money-back guarantee—no risk, maximum fun! Join right here & grab the bonus audiobook on top »